Ivey Business School (Canada)
- Case
Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Format: pdfLanguage: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Format: pdfLanguage: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Format: pdfLanguage: English - Case
The Heat is ON
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14M097-EPublished: Jul 30, 2014Reviewed: Jul 30, 2014Format: pdfLanguage: English - Case
Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M138-EPublished: Sep 12, 2016Reviewed: Sep 12, 2016Format: pdfLanguage: English - Case
Super Shampoo Products and the Indian Mass Market (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10AS026Published: Nov 30, 2010Reviewed: Nov 30, 2010Format: pdfLanguage: Spanish