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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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Keystone Excavating Limited: Preserving a Legacy
Pernille Goodbrand; Sandip Lalli; Cheryl BrazellCase IVEY-9B18M158-EStrategyIn June 2015, a new president and chief executive officer, Sandip Lalli, was hired by the board of directors of Keystone Excavating Limited (Keystone) to turn the company around and increase its value. In its 35 years of operations, Keystone had failed to articulate a purpose, and for the past five years it had been in double-digit decline. The economic downturn in Alberta from 2014 to 2016 had made the situation dire, and by September 2016 Lalli...Starting at €8.20
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCase IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Starting at €5.74
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCase IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Starting at €8.20
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Brookfield Residential Properties: Identifying and Engaging Stakeholders
Norm Althouse; Peggy Hedges; Cheryl BrazellCase IVEY-9B17M148-EStrategyIn early summer 2012, Brookfield Residential Properties Inc. (Brookfield), a Calgary-based residential property developer with holdings throughout North America, had an opportunity to develop a vacant site in the inner-city community of Scarboro, in the southwest quadrant of Calgary. Brookfield did not own the site but was working with the landowner to request that the city of Calgary rezone the site from single family to Direct Control to allow ...Starting at €8.20
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Henderson bas: The Primus.ca Campaign
John S. Haywood-Farmer; Ari Shomair; Arina RosuCase IVEY-9B09D013-EService and Operations ManagementIn April, 2009, the director of media strategy at henderson bas, a Toronto-based online advertising agency, was evaluating the current campaign for Primus Telecommunications (Primus). It had been two months since the Primus home phone bundle banner advertisement campaign had been launched, and initial results were not as expected. While there were a lot of visitors attracted to the Primus website, those visitors were not converted into paying cus...Starting at €8.20