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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George BusuttilCase IVEY-9B20M104-EStrategyNuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not foundStarting at €8.20
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Scenic Floral: Go North Young Man?
Laurie George Busuttil; Susan Van Weelden; Emma VanderPloegCase IVEY-W25532-EAccounting and Control, StrategyBen Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-Starting at €8.20