Ivey Business School (Canada)
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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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Williams HR Law: Aligning Growth with Purpose and Values
Alison Konrad, Vania SakelarisCase IVEY-W28528-ELeadership and People Management, Service and Operations ManagementThe case highlights the challenges encountered by Laura Williams, founder and owner of Williams HR Law, a firm based in Toronto, Ontario, providing a full range of legal services on labour, employment law, and human resources (HR) matters. Demand for the firm’s services grew exponentially in 2020 following the tragic death of George Floyd and due to the ongoing workplace challenges encountered during the global pandemic. Williams faced decisions ...Starting at €8.20
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Team Building Across Diversity
Alison Konrad, Vania SakelarisCase IVEY-W32277-ELeadership and People ManagementThe case highlights the challenges encountered by a corporate life and health insurance leader while dealing with an underperforming employee, Tina Smith, in 2016 in Toronto, Ontario. It provides an overview of the process involved in performance management, including steps associated with exiting an employee from an organization. The protagonist in this case, Alexandra Thorn, also encountered challenges in her working relationship with Smith. Th...Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
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Williams HR Law: Aligning Growth with Purpose and Values - Teaching Note
Alison Konrad, Vania SakelarisTeaching Note IVEY-W28529-ELeadership and People Management, Service and Operations ManagementTeaching note for product W28528.Starting at €0.00