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Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Prelko Marketing Systems Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12B004-EPublished: Apr 17, 2012Reviewed: Apr 5, 2012Format: PDFPages: 4Language: English - Case
Duffinbear Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12B008-EPublished: May 18, 2012Reviewed: Feb 7, 2014Format: PDFPages: 2Language: English - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English