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Just Us! Coffee Roasters
Julia Sagebien; Scott Skinner; Monica WeshlerCase IVEY-9B06A027-EMarketing, StrategyThe founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market competition from major U.S. retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more compe...Starting at €8.20
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Windhorse Farm's Eco-Woodshop Guitar Top Decision
Julia Sagebien; Annika TamlynCase IVEY-9B08M066-EEntrepreneurship, StrategyThe owner of Windhorse Farm (WHF), a sustainably run woodlot and woodshop in Nova Scotia that produces building products as well as tonewood (wood used for guitar, mandolin, violin tops), is reaching retirement age. Since there is no heir apparent to run the businesses, he needs to determine whether he should stay in or exit the building products business and/or the tonewood business. The decision must conform to the criteria set out by the four ...Starting at €8.20
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Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCase IVEY-9B10M108-EEntrepreneurship, Marketing, StrategyThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Starting at €8.20
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MacTara Limited and the Wood Products Industry in Nova Scotia
Julia Sagebien; Rick ShaverCase IVEY-9B07M070-EStrategyThe case centers around the strategic planning retreat of MacTara Limited (MacTara), the largest wood products company in Nova Scotia. While there are some very good opportunities for the company in some sectors, like wood pellets for fuel (high demand for inexpensively priced renewable energy sources), the Canadian lumber industry as a whole is not attractive at this time (distortionary effects of the Canadian-U.S. softwood lumber dispute, low p...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20