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The Toronto Ultimate Club
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B09A029-EMarketingThe general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.Starting at €8.20
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Feihe Dairy: Investing in Canada
William Wei; Vicky Nie; Rongrong Zhang; Xuewei LiuCase IVEY-9B19M032-EStrategyIn 2016, the chief executive officer (CEO) of Feihe International Inc. (Feihe), the manufacturer of a leading infant formula brand in China, was considering whether his company should enter Canada. Although the company would be challenged by the Canadian dairy industry’s unique supply management system, Canada was eager to attract foreign investment and the CEO needed to overcome the intense domestic competition in China’s infant formula market. ...Starting at €8.20
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Monforte Dairy
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B10M037-EStrategyThe owner of Monforte Dairy Company Ltd. in Stratford, Ontario, was torn between two alternatives for the future of the company. She depended on the company for her livelihood, but she also wanted to use the company to further several culinary movements. All major growth options under consideration would require debt financing, and the owner wondered what affect this would have on her company.Starting at €8.20