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Tokyo Smoke: Building a Retail Cannabis Brand (A)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A049-EEntrepreneurship, Marketing, StrategyIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €8.20
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Amanda Tremblay at Citrine Solutions (Spanish version)
Bartlett, Christopher A.; Myers, Paul S.Case HBS-921S16Knowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
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Unilever's New Global Strategy: Competing through Sustainability
Bartlett, Christopher A.Case HBS-916414-EKnowledge and CommunicationThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman los...Starting at €8.20
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Grocery Checkout Inc. (GCO)
Elizabeth M.A. Grasby; Eric JanssenCase IVEY-9B11M044-EStrategyGrocery Checkout Inc., an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and ...Starting at €8.20
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Teksavvy Solutions Incorporated
Kenneth G. Hardy; Eric JanssenCase IVEY-9B10A028-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved sales of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even integrate forward into laying fiber-optic cable in homes and businesses himself. If he invests in last mile connections to homes, he will need a great deal m...Starting at €8.20
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Tokyo Smoke: Building a Retail Cannabis Brand (B)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A050-EMarketingIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €5.74
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Kiai Marketing Group
Elizabeth M.A. Grasby; Eric JanssenCase IVEY-9B10A025-EEntrepreneurship, MarketingKiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop skin. The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to ...Starting at €8.20
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LinkedIn: Selling Zoom on a Digital Marketing Strategy
Kirk Kristofferson; Eric JanssenCase IVEY-W25153-EEntrepreneurship, MarketingIt was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. HeStarting at €8.20
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Amanda Tremblay at Citrine Solutions
Bartlett, Christopher A.; Myers, Paul S.Case HBS-920561-EKnowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20