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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCase IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Starting at €8.20
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Telesat Canada
Paul Boothe; Connor LyonsCase IVEY-9B14M164-EStrategyIn June 2007, the chief executive officer of Telesat Canada, headquartered in Ottawa, Ontario, was considering his strategy following a decision by Industry Canada to reject four out of six of its applications for satellite slots. His largest concern was the decision to award the two most important licences for the Extended Ku-band network — which the company’s largest clients, Bell Canada Inc. and Shaw Communications, were both seeking — to a su...Starting at €8.20
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Meeting Ontario's Goals in the Restructuring of General Motors of Canada Limited
Paul Boothe; Connor Lyons; David ZhangCase IVEY-9B16M223-EStrategyOn December 20, 2008, Ontario’s premier, Dalton McGuinty, and Canada’s prime minister, Stephen Harper, announced their decision to provide $3 billion in interim loans to General Motors of Canada Limited. Due to the 2008 economic downturn and declining auto sales, the company had drawn from its cash reserves in an effort to maintain operations and, as a result, was facing insolvency. The automaker accounted for approximately 19,000 direct jobs in ...Starting at €8.20
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FedDev Ontario
Paul Boothe; Richard Dicerni; Connor LyonsCase IVEY-9B14M010-EEntrepreneurship, StrategyIn August 2009, the newly appointed president of the Federal Development Agency for Southern Ontario, FedDev Ontario, is contemplating the task in front of him. The region’s manufacturing sector, especially the auto industry, had been hit hard by the global recession of 2008; for the first time in its history, Ontario was now a “have not” province, and the federal government was hoping that enthusiasm for this new regional development agency woul...Starting at €8.20
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Pokémon Go: Virtual Invading Reality
Neil Bendle; Xiaoke XuCase IVEY-9B17A032-EMarketing, StrategyIn June 2016, the augmented reality game Pokémon GO quickly became one of the hottest topics in the world, changing both the online and offline behaviours of players. Pokémon GO was jointly developed by the San Francisco-based firm Niantic Inc. and The Pokémon Company, based in Japan, and was underwritten by the Japanese video game giant Nintendo. The game, which overlaid virtual items and creatures onto the physical world, allowed smartphone use...Starting at €8.20