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SoJo: Modeling Social Enterprise
Kanika Gupta; Melissa Leithwood; Oana BranzeiCase IVEY-9B13M103-EEntrepreneurship, StrategySoJo is an online resource hub — optimized for web and mobile — focused on helping early-stage social innovators turn their ideas into action. Founded in Canada as a for-profit venture in 2010, the company depends mainly on volunteer part-time staff and competes for traffic in cyberspace with its own content providers. Many skeptics doubted the idea would ever work: why would content providers forego traffic on their own sites by relinquishing th...Starting at €8.20
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Fabric Super-Store (B)
David Simpson; Colin McDougallCase IVEY-9B11M036-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Fabric Super-Store (A)
David Simpson; Colin McDougallCase IVEY-9B11M035-EStrategyTwo entrepreneurs were investigating Fabric Super-Store franchise ownership opportunities available to them in Ontario, Canada. The Fabric Super-Store had 68 locations worldwide, comprised of both corporate-owned and -operated stores and licensed franchises. It had recently undertaken to convert all existing corporate-owned stores to franchises. The entrepreneurs had recently re-located to the area after several years pursuing different careers i...Starting at €8.20
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Fabric Super-Store (C)
David Simpson; Colin McDougallCase IVEY-9B11M037-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Wrist & Rye: Curing the Naked Wrist Syndrome
Michael Taylor; Colin McDougall; Brent WinstonCase IVEY-9B17A051-EEntrepreneurship, MarketingIn 2015, Wrist & Rye Inc. was a new start-up venture in London, Canada, created by several undergraduate students who all had a passion for male fashion. Designed for young, working, professional men, the company's high-end beaded bracelets and accessories were all about looking cool and being associated with the brand. Each bracelet had a story centred on a specific cocktail to create a sense of bonding that could enhance conversations among the...Starting at €8.20
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Ring-A-Wing (B)
David Simpson; Colin McDougallCase IVEY-9B11N002-EEntrepreneurship, FinanceThis case is a supplement to Ring-A-Wing (A).Starting at €5.74
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Toboggan Brewing Company: Sliding to Success
Colin McDougall; Carly ArmstrongCase IVEY-9B19A035-EEntrepreneurship, MarketingIn 2017, the owner of Toboggan Brewing Company (Toboggan) needed to increase production capacity for his craft beer without making a capital investment. Toboggan was a very small player in the Ontario market; however, its craft beer had significant opportStarting at €8.20
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Bridgit
David Simpson; Colin McDougallCase IVEY-9B14M150-EEntrepreneurship, StrategyIn 2014, the co-founder of a new business needs to develop a solid business case for the value of her new software application, Bridgit. Focused on reducing construction delays due to poor deficiency management, Bridgit's software enables project managers to eliminate wasted resources (e.g., time, money, relationship capital) by delivering an easy-to-use software solution. Determining the value of Bridgit in the absence of meaningful numbers crea...Starting at €8.20
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Ring-A-Wing (A)
David Simpson; Colin McDougallCase IVEY-9B11N001-EEntrepreneurship, FinanceLate in August 2004, Chris Higgins was forced into the unenviable position of determining the future of Ring-A-Wing, a London, Ontario-based fast food producer of premium chicken wings for home delivery. After making a personal loan to a friend wishing to invest in the business, the situation devolved in less than nine months from Higgins being a passive lender to being a significant investor to sitting in a bankruptcy meeting trying to determine...Starting at €8.20
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Make Green Delicious: Sustainability at Jamie Kennedy Kitchens
Oana Branzei; Melissa LeithwoodCase IVEY-9B07M073-EEntrepreneurship, StrategyThe case illustrates the challenges of growing sustainably by tracking the 30-year journey of a quintessentially Canadian chef, environmental champion, and strong advocate of slow food, seasonality, local sourcing and artisan food production. Set in mid May 2007, the case decision has Toronto-based Jamie Kennedy pondering several expansion options for Jamie Kennedy Kitchens, a corporation with three main ventures. Jamie Kennedy Kitchens' annual r...Starting at €8.20