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Impak Finance (B): Covid-19 and Its Effects on the Impact Economy
Diane-Laure Arjalies; Delphine Gibassier; Andrew NewtonCase IVEY-9B20M217-EStrategyIn case B, in late summer 2020, the founder has decided to prioritize the company's rating agency, advocating for robust and standardized impact assessments for all firms. He felt confident about his company's new strategic direction and focus during theStarting at €5.74
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Verge Capital: Investing for Social Impact
Diane-Laure Arjalies; Sandy Chen; Sarangen Sathasivam; Andrew NewtonCase IVEY-9B20M135-EEntrepreneurship, StrategyVerge Capital was a social finance organization in London, Ontario, that connected local aspiring entrepreneurs with funds that would support initiatives with societal or environmental missions that benefited local communities. In 2019, the social finance manager at Verge Capital had to recommend one of two social impact business proposals that the organization should fund a CA$30,000 loan to. The two options were (1) Sri Lankan Foods, which oper...Starting at €8.20
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Hope Blooms: Marketing a Social Enterprise after Dragons' Den
Margaret McKee; Ethan Pancer; Chantal HervieuxCase IVEY-9B16A052-EEntrepreneurship, MarketingHope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of ...Starting at €8.20
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCase IVEY-9B17A043-EEntrepreneurship, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Starting at €8.20
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Impak Finance (A): Building the Impact Economy through Systems Change
Diane-Laure Arjalies; Delphine Gibassier; Andrew NewtonCase IVEY-9B20M216-EStrategyThe founder and chief executive officer of impak Finance Inc. had grown his financial technology start-up, based in Montreal, Canada, into a company with two main business lines: an extensive and comprehensive assessment and rating agency that used advancStarting at €8.20
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East Coast Lifestyle: Expanding a Regional Apparel Brand
Ethan Pancer; Anna Ferguson; Maxwell PooleCase IVEY-9B17A035-EEntrepreneurship, Marketing, StrategyIn its first three years, East Coast Lifestyle, a Nova Scotia-based apparel company and one of Canada's fastest-growing business ventures, sold more than 500,000 products and received plenty of publicity from celebrities who wore its gear. To continue its substantial growth, the company needed a market that offered room for expansion. In early 2017, the 25-year-old chief executive officer faced several options, including developing the company’s ...Starting at €8.20