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Enpara.com: Digital Bank at a Crossroad
Gupta, Sunil; Kuzucu, ErenCase HBS-518030-EMarketingIn March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy, middle-class customers that QNB Finansbank was lacking for a long time. By the end of 2016, it accounted 16% of QNB Finansbank's deposits. With the support of the top management, A...Starting at €8.20
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Actera Group: Investing in Mars Cinema Group (B)
Ivashina, Victoria; Kuzucu, ErenCase HBS-218021-EFinanceIn summer of 2010, Murat avu o lu (HBS MBA 1994) led private equity firm Actera Group's investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM, avu o lu focused on institutionalizing and implementing value creation work streams in Mars. While transforming an entrepreneurial company into an institutionalized firm, avu ...Starting at €5.74
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Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm
Srinivasan, Suraj; Kuzucu, ErenCase HBS-117033-EAccounting and ControlIn March 2010, Burak Dalg n (HBS MBA 2004) led private equity firm Darby's investment in S rma, a local Turkish water and beverage company. S rma was owned and managed by members of two Turkish business families. The existing management, while being highly entrepreneurial, had paid less attention to managing the company in a professional manner, leading to a highly leveraged balance sheet and a significant need for financing. After the investm...Starting at €8.20
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Actera Group: Investing in Mars Cinema Group (A)
Ivashina, Victoria; Kuzucu, ErenCase HBS-218020-EFinanceIn summer of 2010, Murat avu o lu (HBS MBA 1994) led private equity firm Actera Group's investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM, avu o lu focused on institutionalizing and implementing value creation work streams in Mars. While transforming an entrepreneurial company into an institutionalized firm, avu ...Starting at €8.20
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Ak Gida: IPO or Strategic Sale
Srinivasan, Suraj; Kuzucu, ErenCase HBS-118036-EFinanceIn 2015, Y ldiz Holding, one of the world's largest producer of confections, biscuits and crackers, was at the end of its divesture process from Ak Gida, one of the leading dairy companies in Turkey. The company had adopted a dual track process, pursuing an initial public offering (IPO) process as well as attempting, in parallel, a strategic sale to create a competitive bidding process. Ak Gida was co-founded in 1996 by the Ulker and Topbas fami...Starting at €8.20
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OPET: Precision Marketing in Uncertain Times
Lal, Rajiv; Cekin, Esel; Kuzucu, ErenCase HBS-516087-EMarketingDuring Timucin Guler's decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler's lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in Turkey. As assistant general manager, Guler had paved the way for customer-oriented marketing, which helped OPET differentiate itself in the market and become fiercely competitive. ...Starting at €8.20
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Turkey and Russia: Dangerous Liaisons
Abdelal, Rawi; Cekin, Esel; Kuzucu, Eren; Yucaoglu, GamzeCase HBS-717035-EEconomicswhether in light of the existing uncertainties companies operating in both countries can resume their investments and commercial activities, or should decisions be put on hold? What is the best strategy during such turbulent times? Can companies bet that a reunion would last?Starting at €8.20
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Yemeksepeti: Growing and Expanding the Business Model through Data
Kerr, William R.; Yucaoglu, Gamze; Kuzucu, ErenCase HBS-817095-EEntrepreneurshipIn October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin had agreed to sell the company's shares to Delivery Hero, the Berlin-based global leader in online and mobile food ordering, for $589 million. In 2016, the company had had grown to...Starting at €8.20