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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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H&L Pines
Elizabeth M.A. Grasby; Jaclyn CairnsCase IVEY-9B12B009-EAccounting and ControlThe sole shareholder of a national supplier of evergreen trees is expanding its product line. This expansion requires a $6.5 million investment. The company decides to finance this expansion through the issuance of bonds and must record the accounting entries involved with this issuance, along with the related interest payments and amortization of the bonds.Starting at €8.20
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Aradia Fitness London
Elizabeth M.A. Grasby; Jaclyn CairnsCase IVEY-9B13B009-EAccounting and Control, MarketingThe owner of Aradia Fitness London had just completed her TRX suspension training instructor’s course and was contemplating how she could bring the TRX suspension program to her fitness studio. TRX suspension training utilized suspension equipment aided by gravity and body weight as a way to increase strength and flexibility. The owner knew the TRX program would be a perfect complement to her studio’s classes, but she was unsure how best to imple...Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20
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Birks: The Sparkle of a Cherished Brand
Robert Mackalski; Alfred Jaeger; Marc Ducusin; Phoebe BalshinCase IVEY-9B18A014-EMarketing, StrategyBy 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restruct...Starting at €8.20
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Sloboat Shipping Inc.
Elizabeth M.A. Grasby; Jaclyn CairnsCase IVEY-9B12B010-EAccounting and ControlThe accountant of a cargo shipping company must update the financial position of the company. He has a list of the company’s cash receipts and disbursements, the statement of financial position, and the bookkeeper’s detailed notes pertaining to transactions for the current year.Starting at €8.20
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Covers4Change
Elizabeth M.A. Grasby; Jaclyn CairnsCase IVEY-9B13B011-EAccounting and ControlAn upper-level university student and her business partners had some decisions to make before launching their new venture, a non-profit organization that planned to design and sell customizable laptop skins on behalf of various charitable organizations across southern Ontario. Proceeds from each sale would go to participating charities. The company had received partnership interests from various organizations, and it was time that a decision was ...Starting at €8.20
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Cunningham’s Pub: Halle-Lujah for Wings
Mary Dellar; Robert Mackalski; Nicolette Papastefanou; Marc DucusinCase IVEY-W25213-EEntrepreneurship, MarketingNew opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners won...Starting at €8.20