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Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20
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RONA Inc.: Was Being Bought Out the Best Option
Normand Turgeon; JoAnne LabrecqueCase IVEY-9B18A053-EMarketingRONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiatio...Starting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes
Bissan Ghaddar; Tiffany Bayley; Jonathan Hu; Ibrahim RanaCase IVEY-W28526-EDecision AnalysisLondon Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and che...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20