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The Toronto Ultimate Club
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B09A029-EMarketingThe general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.Starting at €8.20
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Spencer Leadership Centre
Mary Gillett; Gillian HeiszCase IVEY-9B09B015-EAccounting and ControlThe chief financial officer (CFO) of the Richard Ivey School of Business (Ivey) is reflecting on the state of the school. Ivey's MBA program was just beginning its inaugural year in the new 12-month format at the Spencer Leadership Centre (Spencer), and all signs pointed to a successful start. However, it was becoming obvious to the CFO that the Executive Education programs at Ivey would face some serious capacity constraints, given the resulting...Starting at €8.20
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Monforte Dairy
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B10M037-EStrategyThe owner of Monforte Dairy Company Ltd. in Stratford, Ontario, was torn between two alternatives for the future of the company. She depended on the company for her livelihood, but she also wanted to use the company to further several culinary movements. All major growth options under consideration would require debt financing, and the owner wondered what affect this would have on her company.Starting at €8.20
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Encana Corporation: Accounting for Foreign Currency
Darren Henderson; Chris Sturby; Gillian HeiszCase IVEY-9B12B031-EAccounting and Control, StrategyIn 2012, Encana is reassessing its choice for functional currency and presentation currency. Historically, Encana has used Canadian dollars for its functional currency and US dollars for its presentation currency, but changes in Encana’s operations over the past several years have caused the company to revisit its choices. For functional currency, Encana must determine whether Canada continues to represent its primary economic environment. Furthe...Starting at €8.20