Default Category
-
Kutesmart: The Digital Transformation of Apparel Manufacturing
Ning Su; Dongxiao Qiu; Jingyu Sun; Licong ZhangCase IVEY-9B19M041-EEntrepreneurship, StrategyIn 2017, Chinese clothing manufacturer Qingdao Kutesmart Co. Ltd. (Kutesmart) had been transformed into a customer-to-manufacturer platform company, where customers could order individualized products directly from the makers over the Internet. Since 2000, Kutesmart had been upgrading its information system as its business strategy evolved, and the company had become a widely known, successful case study of mass-customization-based manufacturing ...Starting at €8.20
-
Kutesmart: The Digital Transformation of Apparel Manufacturing (Spanish Version)
Ning Su; Dongxiao Qiu; Jingyu Sun; Licong ZhangCase IVEY-9B19MS041Entrepreneurship, StrategyIn 2017, Chinese clothing manufacturer Qingdao Kutesmart Co. Ltd. (Kutesmart) had been transformed into a customer-to-manufacturer platform company, where customers could order individualized products directly from the makers over the Internet. Since 2000Starting at €8.20