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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B18M175-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faStarting at €8.20
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Aritzia: Managing Growth in a Global Pandemic
Dominic Lim; Alina Salemohamed; Liam JohnsonCase IVEY-9B21M074-EStrategyFounded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the womenStarting at €8.20
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Twenty One Toys Inc.: Sparking Growth
Dominic Lim; Ken MarkCase IVEY-9B17M188-EEntrepreneurship, StrategyThe founder and chief executive officer of Twenty One Toys Inc., a Canadian designer and manufacturer of educational toy sets, was considering her firm’s future in 2017. The company had doubled its revenues each year for the past two years with its first toy—and, thus far, its only product—the Empathy Toy. The entrepreneurial founder had defied the odds, gaining recognition for her product and securing funds from socially focused awards and firms...Starting at €8.20
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Self-Motivation of Entrepreneur Lu Chengdui
Dezhi Chen; Fang Dai; Dominic LimCase IVEY-9B17C047-EEntrepreneurship, Leadership and People Management, StrategyIt was September 2009 when 21-year-old entrepreneur Lu Chengdui first considered entering the partnership that led to his becoming the chairman and general manager of Wenzhou Cijueshi Science and Technology Co. Ltd. (Cijueshi) in Zhejiang Province, China. Lu started his entrepreneurial efforts when he was in college; he became a serial entrepreneur and achieved great performance. His story drew the attention of both the media and the public. Lu w...Starting at €8.20
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Samsung Galaxy Note 7 Debacle
John Lee; Chloe Zheng; Dominic LimCase IVEY-9B17MC152-EStrategyIn early September 2016, Samsung Electronics Co. Ltd. (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persiste...Starting at €8.20
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCase IVEY-W34703-EEntrepreneurship, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Starting at €8.20
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Carrot Rewards: Carrot at a Crossroads
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B21M033-EEntrepreneurship, Leadership and People ManagementIn December 2018, the founder and chief executive officer (CEO) of Carrot Rewards (Carrot), a profitable Canadian social enterprise, was facing a turning point. The company, which had been founded three years earlier, was about to implode. Its single largest client had just conveyed its decision to pull out, causing a sudden 65 per cent drop in the company’s annual revenue. Should Carrot continue with the prevailing model-one day at a time? Shoul...Starting at €8.20
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Medicloud Singapore: Digital Health Entrepreneurship in an Evolving Industry
Yun Su; Dominic LimCase IVEY-9B20M009-EEntrepreneurship, StrategyIn December 2016, two years after the founding of Medicloud, a Singapore-based start-up that offered a medical appointment-booking application, the founder and chief executive officer recognized that the start-up had yet to monetize. A decision regarding a pivot was imminent. He also recognized that there were new opportunities in the areas of employee benefits and insurance for small- and medium-sized enterprises (SMEs). He needed to answer two ...Starting at €8.20
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Axess Law Professional Corporation: The Next Level of Growth
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B20M070-EEntrepreneurship, StrategyIn June 2018, Lena Koke, the co-founder of Axess Law Professional Corporation, a legal services enterprise in Toronto, Ontario, was examining how to take the firm to the next level of growth. Koke had to determine what legal products and services the firm could expand and diversify into, how the firm should leverage information technology to reinforce its low-cost positioning, and how the firm should finance growth. The co-founder must evaluate t...Starting at €8.20