Stanford Graduate School of Business (USA)
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Silicon Valley Bank: The On-Call Associated Program
Soule, S; Drabkin, DCase SGSB-OB88-EInnovation and ChangeMelissa Stepanis, deal team leader for Silicon Valley Bank’s (SVB) New York tech lending group, had been on maternity leave. When she met with her manager to discuss her anticipated return to work, she was not ready to come back. Not wanting to make commitments that she might not be able to keep, she quit. For Chris Edmonds-Waters, SVB’s head of human resources, Stepanis’s somewhat unexpected departure was concerning. She was the latest exampl...Starting at €8.20
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20