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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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Yahoo! in China (A)
Sucher, Sandra J.; Baer, DanielCase HBS-609051-EKnowledge and CommunicationIn 2007 Jerry Yang, CEO of Yahoo!, was lambasted by U.S. Representative Tom Lantos, chairman of the U.S. House Committee on Foreign Affairs, for Yahoo's role in the arrest and imprisonment of Chinese journalist and democracy advocate Shi Tao. The case describes the actions that Yahoo! had taken to grow its business in China, its handling of a government request for the identity of a Yahoo! user, and subsequent actions by the firm to respond to ne...Starting at €8.20
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Differences at Work: Alex (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-408011-ELeadership and People ManagementIn Differences at Work: Alex (A), HBS Case No. 9-408-011 Alex has been asked an inappropriate question by the interviewer at an interview for his dream job. How will Alex handle the situation? Should he accept the position is offered?Starting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
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Yahoo! in China (B)
Sucher, Sandra J.; Baer, DanielCase HBS-609073-EDescribes the actions that Jerry Yang took to manage the aftermath of the Shi Tao incident following the 2007 Congressional hearing.Starting at €5.74