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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCase HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Starting at €5.74
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Tanpin Kanri: Práctica Minorista de Seven-Eleven Japan
Lal, Rajiv; Han, ArarCase HBS-507S06MarketingToshifumi Suzuki, presidente y CEO de los Siete y me Holding Co., fue ampliamente reconocido como el cerebro detrás de aumento espectacular de Seven-Eleven Japón. Aunque Seven-Eleven Japón comenzó como un pequeño licenciatario de la cadena de tiendas estadounidense 7-Eleven, Inc. (entonces Southland Corp.) en 1974, se convirtió en el mayor minorista taquillera en Japón, eclipsando las ventas de su entonces los padres Ito-Yokado . Para el año 2005...Starting at €8.20
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Purolator Courier Ltd.
Lal, Rajiv; Ross, CatherineCase HBS-508054-EMarketingOn a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the results of the customer segmentation rese...Starting at €8.20
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Wenzhou Kangning Hospital: Changing Mental Healthcare in China (B)
Kirby, William C.; Zhang, Wei; Wang, Yuanzhuo; Dai, Nancy HuaCase HBS-318077-EThis case updates Wenzhou Kangning Hospital Co, Ltd.'s activities since its IPO in late 2015, focusing on its strategy and growth since the IPO and challenges for the future.Starting at €5.74
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HNA Group: Global Excellence with Chinese Characteristics (B)
Kirby, William C.; Wang, YuanzhuoCase HBS-318090-EKnowledge and CommunicationThis case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to became a Fortune 170 company. How would HNA face the challenges of being a truly global and prominent company in an era of increasing scrutiny of big businesses?Starting at €5.74
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Outrageous Ambition: Duke University
Kirby, William C.; Wang, YuanzhuoCase HBS-318043-EDuke University had grown from an one room school house in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke's leaders had consciously used the process of strategic planning to guide the development of the university as a whole, building up programs in interdisciplinarity and initiating ambitious projects in internationalization. Under the leadership of President Richard...Starting at €8.20
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Wenzhou Kangning Hospital: Changing Mental Healthcare in China
Kirby, William C.; Zhang, Wei; Wang, Yuanzhuo; Dai, Nancy HuaCase HBS-318054-EThe city of Wenzhou in the Province of Zhejiang, long known in China for entrepreneurship, now hosts the country's largest privately owned mental health hospital group. This case traces the development of Wenzhou Kangning Hospital Co, Ltd. from founding to just before its initial public offering to illustrate the extraordinary entrepreneurship happening in China's healthcare space. It highlights the challenges of China's mental health sector and ...Starting at €8.20
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A Strait of Uncertainty: Taiwan's Development in the Shadow of China
Kirby, William C.; Greene, J. Megan; Manty, Tracy Yuen; Wang, YuanzhuoCase HBS-909408-ERelations between the People's Republic of China (PRC), on the Chinese Mainland, and the Republic of China (ROC), on Taiwan, had improved significantly since 2008. Taiwan investment in China had played a major role in China's economic boom in recent decades. Investments, partnerships, study, travel, and marriages across the Strait pointed to a future of ever-greater interaction between two parties that brought Asia to the brink of war three time...Starting at €8.20
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Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise
Chu, Michael; Kirby, William C.; Hua Dai, Nancy; Wang, YuanzhuoCase HBS-318078-EEconomicsThis case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to an state-owned enterprise (SOE) and then to a SOE under mixed state-privat...Starting at €8.20