Ivey Business School (Canada)
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Canadian Arrow Mines: The Nickel Price
Ron MulhollandCase IVEY-9B17M037-EEntrepreneurship, StrategyIn 2016, Canadian Arrow Mines Limited (CRO) had a promising nickel property, the Kenbridge deposit, located 70 kilometres southeast of Kenora, Ontario. The spot had been the site of significant exploration in the past. Further exploration by CRO had indicated that it could be profitable. CRO had spent close to CA$10 million on redevelopment, and needed a further $3 million for the final feasibility study before going into full operation. In 2007,...Starting at €8.20
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De Beers Canada: The Attawapiskat Context
Ron MulhollandCase IVEY-9B16M171-EStrategyDe Beers, a sophisticated, international mining company, operated the Victor Mine, an open pit diamond mine in Canada, located within traditional territory claimed by the Attawapiskat First Nation. To develop the mine, De Beers had to follow provincial and federal legislation, meet environmental standards, and most importantly, negotiate use of the land with the First Nation. Although the mine was successful, the First Nation community was suffer...Starting at €8.20
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Mistura Beauty Solutions
Ron Mulholland; Anthony Davis; Amanda Goupil; Christine Harvey; Kyle MarcusCase IVEY-9B12A034-EEntrepreneurship, MarketingA four-year-old cosmetics company is experiencing the typical difficulties of a company evolving from a mom-and-pop operation to a scalable, systems-driven organization. The CEO and founder recognized a problem and opportunity with foundation makeup. She developed a self-adjusting, hard-powder makeup for use on any skin tone. Following an appearance on a reality TV show for entrepreneurs and numerous other promotional measures, the company’s sale...Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Lac Seul First Nation: Development in a Changing Landscape
Ron MulhollandCase IVEY-9B17M066-EStrategyThis case examines the history of the Lac Seul First Nation from first contact with Europeans through treaty negotiations with the Canadian government, timber trespasses by unscrupulous loggers, flooding by Ontario’s hydroelectric provider, and development of mineral resources in Lac Seul traditional territory. The case provides details of settlements of past logging and flooding claims, and agreements with mining companies. The band’s chief and ...Starting at €8.20
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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Atikameksheng First Nation: Maps, Maple Syrup, and Mining
Ron MulhollandCase IVEY-9B19M024-EStrategyAtikameksheng Anishnawbek was a First Nations community near Sudbury, Ontario. The reserve, described in the Robinson-Huron Treaty of 1850, encompassed much of the Sudbury mining camp, which produced an estimated CA$1 trillion of mineral resources. At issue was the boundary of the reserve, which was much smaller than agreed upon, and whether Atikameksheng could claim a share of the value. The reserve had not been surveyed until 34 years after the...Starting at €8.20
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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCase IVEY-9B01AS16Entrepreneurship, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Starting at €8.20
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The Café Meteor Bistro: Manage or Sell
Ron Mulholland; Stéphane LauzonCase IVEY-9B20A045-EEntrepreneurship, MarketingCafé Meteor Bistro was a newly opened bistro-style restaurant in Haileybury, Ontario. The owners of a nearby lodging business for up to 60 guests had developed Café Meteor Bistro to serve the local market, tourists, and their guests. In January 2019, theStarting at €8.20