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A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
Francesca Spigarelli; Ilan Alon; William WeiCase IVEY-9B09M097-EEntrepreneurship, Marketing, StrategyIn 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, t...Starting at €8.20
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Succession Planning: Surviving the Next Generation
Ilan Alon; Kimberley HowardCase IVEY-9B09C015-EEntrepreneurship, Leadership and People Management, StrategyIn late May 2009, Albert Bohemier, CEO of Survival Systems Limited (SSL), located in Dartmouth, Nova Scotia, paced the deck of the training pool at Survival Training Simulation Theatre wondering how best to transition the company to new leadership. During the past five years, attempts at succession planning had been unsuccessful. As the leader of the company for over 25 years, Bohemier was ready to retire, but there were many aspects of successio...Starting at €8.20
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Marks and Spencer Enters China
Jane Menzies; Ilan Alon; Jennifer DugoshCase IVEY-9B12A036-EMarketing, StrategyMarks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When t...Starting at €8.20
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Dialogue in the Dark: Social Enterprise in China
Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie OberdorfCase IVEY-9B14M103-EEntrepreneurship, Marketing, StrategyThe founder and CEO of Dialogue in the Dark (DID) had a very unique background with long-term professional experience. She developed a passion for working with the blind and, through this passion, she brought DID to China. DID was a social enterprise aiding the disabled through awareness. Social entrepreneurship was a fairly new concept that had only recently been introduced in China.The CEO needed to figure out how to introduce this idea of soci...Starting at €8.20
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Mobile Language Learning: Praxis Makes Perfect in China
Ilan Alon; Allen H. KupetzCase IVEY-9B10M021-EEntrepreneurship, Information Technologies, StrategyPraxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and ...Starting at €8.20
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MacEwan Goes Global: Internationalization at a Canadian School of Business
Ilan Alon; Mike Henry; Kimberley HowardCase IVEY-9B09M020-EStrategyGiven the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs....Starting at €8.20