Ivey Business School (Canada)
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Shaw Communications: Becoming a Connectivity Pure Play
Rod E. White; W. Glenn Rowe; Jeremiah De SousaCase IVEY-9B17M072-EStrategyIn late 2015, the chief executive officer of Shaw Communications was considering whether to reduce or divest the company’s media assets. Shaw Communications had been founded as a cable television provider and, over the years, had grown its consumer connectivity businesses to include Internet services, satellite television, landline telephony, and, most recently, cellular network services. Similar to most other major Canadian telecommunications co...Starting at €8.20
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Sunset Grill at Blue
John S. Haywood-Farmer; Dina Ribbink; Jason MelhuishCase IVEY-9B10D015-EEntrepreneurship, Service and Operations ManagementA partner and owner of the Sunset Grill at Blue Mountain in the ski village at Blue Mountain, Ontario, had very mixed emotions. The restaurant had just finished its first year of operation and had broken even, and had been named as the Business of the Year in the counties of Simcoe and Grey. Yet the owner knew that operations were still far from perfect. Queues of waiting customers were very long, food orders were delivered slowly, and tensions w...Starting at €8.20
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A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A004-EEntrepreneurship, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Starting at €8.20
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Athletic Knit
David Wood; Dina RibbinkCase IVEY-9B12D020-EEntrepreneurship, Service and Operations ManagementThis case investigates issues of obsolescence and inventory control in a local sportswear company that is competing on the global stage with both multinational corporations and foreign, low-cost distributors. Athletic Knit, a family-owned company in Toronto, faces the need to balance peak-season demand during the third quarter of the year with the available knitting production capacity. Inventory, if it serves a purpose, can be an asset to a comp...Starting at €8.20
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Decisions Brewing at Fire Roasted Coffee Company
Jeremiah De Sousa; Ian DunnCase IVEY-9B18B011-EAccounting and ControlThe Fire Roasted Coffee Company (Fire Roasted) was a small regional roaster and seller of coffee in London, Ontario. The company sourced green coffee beans from over 20 different countries and managed the roasting process in house. Its coffee was primarily served at Fire Roasted’s own coffee shop locations, but was sometimes sold wholesale to other cafés and interested parties. In 2017, as the company was about to update its point-of-sale system,...Starting at €8.20