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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCase IVEY-9B14A038-EEntrepreneurship, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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China Lodging Group (A) (Spanish version)
Sandino, Tatiana; Li, Shelley Xin; Hua Dai, NancyCase HBS-117S11Accounting and ControlThis case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business, uses Balanced Scorecard (BSC) metrics to promote both consistency of service and an entrepreneurial attitude amongst hotel managers. The company needs to encourage its managers to o...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74
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China Lodging Group (B) (Spanish Version)
Sandino, Tatiana; Li, Shelley Xin; Hua Dai, NancyCase HBS-117S12Accounting and ControlSuplemento al caso 116004. Este estudio de caso explora los desafíos de alinear los intereses de mandos medios con objetivos de la empresa como una compañía navega rápido crecimiento en una industria dinámica. Alojamiento de China Group, una cadena hotelera china que abrió alrededor de 2.000 hoteles durante su primera década en el negocio, los usos cuadro de mando integral (BSC) métricas para promover tanto la consistencia del servicio y una acti...Starting at €5.74