Ivey Business School (Canada)
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Fabric Super-Store (B)
David Simpson; Colin McDougallCase IVEY-9B11M036-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Fabric Super-Store (A)
David Simpson; Colin McDougallCase IVEY-9B11M035-EStrategyTwo entrepreneurs were investigating Fabric Super-Store franchise ownership opportunities available to them in Ontario, Canada. The Fabric Super-Store had 68 locations worldwide, comprised of both corporate-owned and -operated stores and licensed franchises. It had recently undertaken to convert all existing corporate-owned stores to franchises. The entrepreneurs had recently re-located to the area after several years pursuing different careers i...Starting at €8.20
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Hope Blooms: Marketing a Social Enterprise after Dragons' Den
Margaret McKee; Ethan Pancer; Chantal HervieuxCase IVEY-9B16A052-EEntrepreneurship, MarketingHope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of ...Starting at €8.20
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCase IVEY-9B17A043-EEntrepreneurship, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Starting at €8.20
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Fabric Super-Store (C)
David Simpson; Colin McDougallCase IVEY-9B11M037-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Bridgit
David Simpson; Colin McDougallCase IVEY-9B14M150-EEntrepreneurship, StrategyIn 2014, the co-founder of a new business needs to develop a solid business case for the value of her new software application, Bridgit. Focused on reducing construction delays due to poor deficiency management, Bridgit's software enables project managers to eliminate wasted resources (e.g., time, money, relationship capital) by delivering an easy-to-use software solution. Determining the value of Bridgit in the absence of meaningful numbers crea...Starting at €8.20
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East Coast Lifestyle: Expanding a Regional Apparel Brand
Ethan Pancer; Anna Ferguson; Maxwell PooleCase IVEY-9B17A035-EEntrepreneurship, Marketing, StrategyIn its first three years, East Coast Lifestyle, a Nova Scotia-based apparel company and one of Canada's fastest-growing business ventures, sold more than 500,000 products and received plenty of publicity from celebrities who wore its gear. To continue its substantial growth, the company needed a market that offered room for expansion. In early 2017, the 25-year-old chief executive officer faced several options, including developing the company’s ...Starting at €8.20
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Ring-A-Wing (A)
David Simpson; Colin McDougallCase IVEY-9B11N001-EEntrepreneurship, FinanceLate in August 2004, Chris Higgins was forced into the unenviable position of determining the future of Ring-A-Wing, a London, Ontario-based fast food producer of premium chicken wings for home delivery. After making a personal loan to a friend wishing to invest in the business, the situation devolved in less than nine months from Higgins being a passive lender to being a significant investor to sitting in a bankruptcy meeting trying to determine...Starting at €8.20
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The Stitch It Group Inc.
David Simpson; Ken MarkCase IVEY-9B09M022-EEntrepreneurship, StrategyThe Stitch It Group (Stitch It) is a mall-based clothing alteration service. Having previously sold Stitch It to its current owners in 1990 (retaining the chief executive officer (CEO) position), the founder and CEO was presented with an opportunity in 2003 to repurchase the company. Having originally sold the business because he was too cash-strapped to grow it himself, Stitch It had since grown from three store locations to 84 stores under thre...Starting at €8.20
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RepeatSeat
David Simpson; Ken MarkCase IVEY-9B09M031-EEntrepreneurship, StrategyThe president, chief executive officer (CEO) and co-founder of RepeatSeat wanted his company to be the first to enable mobile ticketing by targeting consumers at movie theatres. But the company's U.K.-based mobile solutions partner had not yet perfected a way to send bar codes wirelessly over the code division multiple access (CDMA) network. The CEO is faced with whether the company should continue to stay the course with its U.K. partner, rely o...Starting at €8.20