Default Category
-
Albert "Jack" Stanley in Nigeria (A)
Goldberg, Lena G.; Carr, Chad M.Case HBS-312034-EKnowledge and CommunicationThe international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one ofStarting at €8.20
-
Albert "Jack" Stanley in Nigeria (B)
Goldberg, Lena G.; Carr, Chad M.Case HBS-312035-EThe case describes Albert "Jack" Stanley's response to actions initiated against him by the U.S. Department of Justice and the SEC.Starting at €5.74
-
Managing Consumer Touchpoints at Nissan Japan
Teixeira, Thales S.; Sato, Nobuo; Kanno, AkikoCase HBS-516035-EMarketingIn 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three main consumer touchpoints: mass media advertising, internet auto websites and the physical dealerships. In the last 5 years, the importance of the dealers in influencing car sales had ...Starting at €8.20
-
Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
-
Mekansim: Engineering Viral Marketing, Teaching Note
Teixeira, Thales S.Teaching Note HBS-513043-EMarketingTeaching Note for 512010Starting at €0.00