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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-918510-EMarketingTeaching note for case 918509.Starting at €0.00
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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCase IVEY-9B21B008-EAccounting and ControlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Starting at €8.20
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Hi-Line Auto Parts: Taking the Right Exit
Ian Dunn; Holli GreenwaldCase IVEY-W25133-EStrategyIt was April 2020 and the president of Hi-line Auto Parts (Hi-line), in Toronto, Ontario, was considering the company’s future. Hi-line was an automotive parts and accessories distributor with customers across Canada. The automotive aftermarket industry wStarting at €8.20
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Northern Telecom (B): El lanzamiento de Norstar
Dolan, Robert J.Case HBS-508S21MarketingNorthern Telecom ha invertido $ 50 millones para desarrollar una nueva familia de sistemas telefónicos para pequeñas empresas. La propuesta de inversión se justifica sobre la base de la cuota de mercado impacto apreciable. Ahora, el equipo del proyecto debe desarrollar el programa de marketing de apoyo adecuada para la puesta en marcha del producto en dos mercados - los Estados Unidos y Canadá.Starting at €5.74