HBSP (USA)
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The Michelin Restaurant Guide: Charting a New Course
Khaire, Mukti; Corsi, Elena; Lenhardt, JeromeCase HBS-814088-EEntrepreneurshipCreated in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales however had dropped, following the emergence of free, online guides, global players, and more broadly, the wider diffusion of the Internet. In 2012, the Guide had launched a new ra...Starting at €8.20
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Sam Steinberg (A) y (B) [Resumen]
Roberts, Michael J.Case HBS-306S22EntrepreneurshipAbarca el período comprendido entre la fundación de Steinberg en 1917 a través del crecimiento de la compañía a una empresa importante en 1969.Starting at €5.74