Default Category
-
Air Miles Canada: Rebranding the Air Miles Rewards Program
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B07A009-EMarketingAir Miles, the largest third party loyalty program in Canada, has more than nine million subscribers. Competition in the loyalty card market is heating up with the entry of Aeroplan and myriad proprietary loyalty programs launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on influencing consumers individually, Air Miles opts to develop and launch...Starting at €8.20
-
Vincor: Project Twist
Niraj Dawar; Kelly Kretz; Eric SingerCase IVEY-9B08A002-EMarketingThe alcohol cooler (refreshment) market in Canada was already crowded, but the marketing manager at Vincor believed there was still room for a new entrant, provided it was sufficiently differentiated. The case provides market research information on which the decision-maker relies to develop a product positioning. Trade-offs need to be made between various positioning options and costs. The case deals with marketing issues from the perspective of...Starting at €8.20
-
Constellation Brands' Investment in Canopy Growth: Aiming High
Gilson, Stuart C.; Abbott, Sarah L.Case HBS-220044-EFinanceIn 2017, Constellation Brands, the U.S. based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy-taking its ownership interest to 37%. However, Canopy's performance had been volatile and net losses had increased since the investment. In an effort to get into the cannabis market early, had Constellation Brands been too early?Starting at €8.20
-
Best Buy Inc. - Dual Branding in China (Spanish version)
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B09AS16Marketing, StrategyUn mes después de que Best Buy Inc. (Best Buy), el vendedor más grande de productos electrónicos de consumo en los Estados Unidos, adquirieron Five Star, el tercero vendedor más grande de electrodomésticos y los productos electrónicos de consumo en China en mayo de 2006, la administracíon de Best Buy está evaluando una opción de marca. ¿Se debe Five Star perder su identidad y se comercializa como Best Buy? ¿O mejor debería Best Buy mantener la ma...Starting at €8.20
-
Northwest Mutual Funds
Niraj Dawar; Ken MarkCase IVEY-9B08A003-EEntrepreneurship, MarketingNorthwest Mutual Funds is a boutique mutual funds company that differentiates itself on a high level of customer service. The case describes how the company is considering marketing its funds directly to retail investors. Thus far, the company has marketed its fund only to the financial planners that make up the channel. The case illustrates channel issues, and helps students discuss how products must be differentiated from competitors' products ...Starting at €8.20
-
Best Buy Inc. - Dual Branding in China
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B09A016-EMarketing, StrategyA month after Best Buy Inc. (Best Buy), the largest retailer of consumer electronics in the United States, acquired Five Star, the third largest retailer of appliances and consumer electronics in China in May 2006, the management of Best Buy is weighing in on a branding option. Should Five Star lose its identity and be marketed as Best Buy? Or should Best Buy retain the Five Star brand and let the two brands compete with each other in the Chinese...Starting at €8.20
-
Canada Mortgage and Housing Corporation in Motion
Groysberg, Boris; Abbott, Sarah L.Case HBS-417049-ELeadership and People Managementshould he continue to push forward with a change agenda? Or should the organization pause and catch its breath? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
-
Canada Mortgage and Housing Corporation: "One CMHC" and Version 3.0
Groysberg, Boris; Abbott, Sarah L.Case HBS-419068-ELeadership and People ManagementThe case provides details on Canada Mortgage Housing Corporation's strategy, organizational design, culture, and people practices and how they fit together to support CMHC's goals.Starting at €8.20
-
Canada Mortgage and Housing Corporation in Motion, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-419089-ELeadership and People ManagementTeaching note to case 417049Starting at €0.00