HBSP (USA)
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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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HOYA Corporation (A)
Kester, W. Carl; Egawa, MasakoCase HBS-209065-EFinanceTo maximize their effectiveness, color cases should be printed in color. In 2007, HOYA of Japan must decide whether to change its friendly exchange offer for Pentax into a hostile cash tender offer. A surprising sequence of events had caused a friendly merger agreement to fall apart, resulting in a boardroom coup at Pentax and the intervention of the Sparx Group, an indigenous activist Japanese hedge fund. The case raises issues about corporate v...Starting at €8.20
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Simmons Japan Limited (Spanish Version)
Kester, W. Carl; Melnick, Richard P.Case HBS-215S02FinanceSe refiere a la primera adquisición con apalancamiento que se produzca en Japón. tareas analíticas incluyen una valoración de la empresa y una evaluación de su capacidad de endeudamiento. También proporciona oportunidades para discutir los costos de agencia asociados con el capital alternativo y estructuras de propiedad de capital, las diferencias entre EE.UU. y las prácticas japonesas de finanzas corporativas, y el papel potencial de las compras...Starting at €8.20
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HOYA Corporation (B)
Kester, W. Carl; Egawa, MasakoCase HBS-209066-EFinanceHOYA Corporation (B) provides details on the decisions made and the outcome of the situations described in the HOYA Corporation (A) case.Starting at €5.74
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Does Your Company's Conduct Meet World-Class Standards? (Spanish version)
Paine, Lynn Sharp; Deshpande, Rohit; Margolis, Joshua D.; Bettcher, Kim EricArticle HBS-R0512HBusiness Ethics and Corporate Social ResponsibilityCodes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity--at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and excess of various types, dozens of industry, government, investor, and multisector groups worldwide have proposed codes and guidelines to govern corporate behavior. These initiatives re...Starting at €8.20
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Walt Disney Company's Yen Financing (Spanish version)
Kester, W. Carl; Allen, William B.Case HBS-207S04FinanceDisney could issue ECU Eurobonds and swap into a Yen liability. The case explains how this alternative would work and suggests to the students ways to evaluate the hedging choices.Starting at €8.20
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R.J. Reynolds International Financing (Spanish Version)
Kester, W. Carl; Allen, William B.Case HBS-209S26FinanceReynolds debe fuente de una parte sustancial de la financiación de la adquisición de Nabisco en los mercados de bonos en alta mar. Morgan Guaranty ha propuesto un yen / dólar doble moneda eurobonos que podrían ser cubiertas en dólares. Esta estructura se compara con eurodólares Bonds, Euroyen Bonds, y Euroyen títulos canjeados o cubierta en dólares.Starting at €8.20
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Rebranding Godiva: The Yildiz Strategy
Deshpande, Rohit; Cekin, EselCase HBS-515059-EMarketingThis case concerns Yildiz Holding's acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its strategy in preserving Godiva's "made in Belgium" brand position. Provenance Paradox, a problem faced by companies in emerging countries trying to establish their brands in developed markets, had not become a problem for Yildiz Holding. After patiently waiting five years and seeing the company not performing as desired, Murat lk...Starting at €8.20