Ivey Business School (Canada)
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The Tim Hortons Brier
Matthew Thomson; Jason MelhuishCase IVEY-9B11A041-EMarketingThe Tim Hortons Brier is the annual Canadian men’s national curling championship. In the case, students will assume the role of Peter Inch, chair of the 2011 Brier Host Committee, to create and finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Inch’s objectives are two-fold: i) create interest for the event and the sport of curling and ii) execute a safe and profitable event.Starting at €8.20
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Sweet Leaf Bath Co.
Melissa JeanCase IVEY-9B13A044-EEntrepreneurship, MarketingSweet Leaf Bath Co. is a small, family-operated bath and body products company specializing in fairtrade, environmentally conscious products. The company progressed from initially selling its high-quality, unique products at craft shows and exhibitions to limited sales through local retailers. Through these sales channels, Sweet Leaf’s founding partners learned more about the bath and body industry and the international issues surrounding the sou...Starting at €8.20
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The Miswak Company
Melissa Jean; Jonathan DrewnowskyCase IVEY-9B16B006-EAccounting and Control, EntrepreneurshipTwo undergraduate business students wanted to assess the feasibility of starting a business that would sell an all-natural and completely biodegradable alternative toothbrush — the Miswak. A total of $50,000 had already been secured for the initial investment; however, the young partners wondered whether this investment would be sufficient to sustain the cash flows of the business for its first three years of operations and, if not, how much addi...Starting at €8.20
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Summer Swim Academy: Expansion Options
Melissa JeanCase IVEY-9B17B022-EAccounting and Control, EntrepreneurshipIn October 2016, the founder of Summer Swim Academy—a provider of swimming lessons and lifeguarding services to families in Burlington, Ontario—was reflecting on the organization’s second full season of operations. The founder had been providing services in Burlington for the past six years and had been operating the business formally under the Summer Swim Academy brand for the past two years. She wanted to evaluate the possibility of expanding h...Starting at €8.20
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Daya Counselling Centre: Response to Funding Cuts
Melissa JeanCase IVEY-9B20B003-EAccounting and ControlIn early October 2018, the executive director of Daya Counselling Centre had just learned that the Ontario Works program, one of the centre’s major funded-referral programs, was planning a significant change. The executive director was concerned about theStarting at €8.20
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Fortune Minerals - The Nico Project
Chris Sturby; Melissa JeanCase IVEY-9B11B012-EAccounting and Control, FinanceA publicly traded mining company has an opportunity to develop a mine containing gold, cobalt, and bismuth in Canada’s Northwest Territories and must determine the financial viability of doing so. In order to gauge the attractiveness of the project, the company needs to evaluate the net present value of the opportunity, given volatile and uncertain variables, such as commodity prices and foreign exchange rates. The company must also consider a nu...Starting at €8.20
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Fortune Minerals — Adoption of IFRS
Chris Sturby; Melissa JeanCase IVEY-9B11B013-EAccounting and Control, Finance, StrategyThe controller of a publicly traded mining company must make a series of recommendations to the chief executive officer and chief financial officer of the company as it prepares to adopt international financial reporting standards (IFRS). Major decisions revolve around accounting for the company’s fixed assets and mining properties — specifically, whether to capitalize or expense certain items, whether to record certain assets at their values of ...Starting at €8.20
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Pack-iTS
Melissa JeanCase IVEY-9B08N027-EEntrepreneurship, FinanceA group of six university students wondered if they should proceed with Pack-iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service serving some of the elementary schools in London, Ontario. The students must analyze the marketing, operating and financial aspects of the business venture to determine the promotion strategy and financing requirements before making a decision as to whether to proceed with...Starting at €8.20
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Sunset Grill at Blue
John S. Haywood-Farmer; Dina Ribbink; Jason MelhuishCase IVEY-9B10D015-EEntrepreneurship, Service and Operations ManagementA partner and owner of the Sunset Grill at Blue Mountain in the ski village at Blue Mountain, Ontario, had very mixed emotions. The restaurant had just finished its first year of operation and had broken even, and had been named as the Business of the Year in the counties of Simcoe and Grey. Yet the owner knew that operations were still far from perfect. Queues of waiting customers were very long, food orders were delivered slowly, and tensions w...Starting at €8.20
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Andrew Peller Limited: An Investment Opportunity
Melissa JeanCase IVEY-9B17B010-EAccounting and ControlIn early 2017, Andrew Peller Limited (APL), a producer and marketer of quality wines and Canada’s only publicly traded winemaker, presented an interesting opportunity for investors. If investors were looking to diversify their current holdings and were considering an investment in the food and beverage sector, would APL make a good investment? To help make this decision, potential investors needed to assess the organization’s past financial perfo...Starting at €8.20