Ivey Business School (Canada)
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TD Bank Group: Building an Effective Enterprise Data Management Policy
Murat Kristal; Glenda Crisp; Connie Bonello; Katherine HeighingtonCase IVEY-9B18E007-EInformation Technologies, StrategyGlenda Crisp became the chief data officer of TD Bank Group in October 2015. The Office of the chief data officer had only been established in 2013; the scope of the department still needed to be fully defined, and the original enterprise data governance policies needed to be updated. Crisp saw issues in a variety of areas, such as organizational structure, the processes used to manage data governance practices, and technology, all of which neede...Starting at €8.20
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Caterpillar Tunnelling: Revitalizing User Adoption of Business Intelligence
Frances Leung; Murat KristalCase IVEY-9B13E030-EInformation TechnologiesCaterpillar Tunnelling Canada Corporation, a Toronto-based subsidiary of the U.S. company Caterpillar Inc., specializes in the custom design and manufacture of tunnelling boring machines used in the construction of transportation and utility tunnels such as subway, sewage and telecom cable tunnels. After the acquisition by Caterpillar, the company was chosen as one of the sites to undergo enterprise resource planning (ERP) transformation. After o...Starting at €8.20
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HomeZilla: Attracting Homebuyers through Better Photos
Gregory S. Zaric; Hongmei SunCase IVEY-9B16E029-ECorporate GovernanceIn November 2014, the founder and chief executive officer of HomeZilla, in Toronto, Canada, was considering how to provide value-added services to his business. One of the company’s main services was to work with real estate agents to provide web listings to attract home shoppers. Many Internet companies were analyzing web-browsing data in an effort to better understand user behaviour and thus improve their business. Inspired by this trend, the f...Starting at €8.20
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Lucas Wang: Stop-Loss Strategy
Hubert Pun; Hongmei SunCase IVEY-9B16E023-ECorporate GovernanceOn February 29, 2016, an investor, who was a business school graduate, purchased one share of Tesla Motors, Inc. stock for $191.93. In doing so, the investor wondered what trading strategy should be followed over the next six months to maximize returns while minimizing risk. In choosing a strategy, he wanted to make good use of the knowledge gained from his financial analytics classes. To that end, he did not know if he should choose a buy and ho...Starting at €8.20