Ivey Business School (Canada)
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Windmill Microlending: Converting Potential to Prosperity
Catherine Pearl; Michael Roberts; Channing BrownCase IVEY-9B20M084-EEntrepreneurship, StrategyWindmill Microlending, was established in 2004 by a group of community activists who saw the need to help Canadian newcomers restart their careers. The organization offered microloans to help pay the costs of reaccreditation and training. The organization’s first chief executive officer was hired in February 2017, and by September 2017, she had formulated a new vision for the organization that would address three goals: growing the number of clie...Starting at €8.20
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Carefirst: the INTEGRATE Care Model
Linying Dong; Alice MuiCase IVEY-9B20E005-EInformation TechnologiesIn 2019, the chief executive officer of Carefirst Seniors & Community Services Association (Carefirst) was sitting in her modest office near Toronto, Ontario, Canada, looking back on 22 years of providing health care services to seniors and other clients in the Toronto area. Demand for its services had been growing steadily, as Canada’s aging population continued to increase in numbers. The 2016 census reported that seniors outnumbered children f...Starting at €8.20
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SmoothPay: Growing a Mobile Payment User Base
Jacob Halliday; Linying DongCase IVEY-9B16E032-EEntrepreneurship, Information TechnologiesSmoothPay, a 14-people start-up in Canada that offered mobile payment and loyalty solutions, enjoyed initial achievements after its launch in 2014. In less than two years, through industry partnerships and community engagement, SmoothPay grew to have over 100 merchants in its system, with over 5,000 users. However, the future was full of risks and uncertainty: businesses and consumers in Canada were both slow in adopting mobile payments, and, as ...Starting at €8.20