Ivey Business School (Canada)
-
Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCase IVEY-9B10M108-EEntrepreneurship, Marketing, StrategyThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Starting at €8.20
-
Standing on Principle: The Resignation of Jane Philpott
Gerard Seijts; Thomas WatsonCase IVEY-9B19C019-ELeadership and People ManagementJane Philpott, a federal member of Parliament and minister in the Canadian government’s cabinet, had told voters during her election campaign in 2015, “For me, a seat in the House of Commons is not a target; it’s a tool. It’s the tool that you and I will use to make this community better—to make this country better.” Four years later, Philpott was forced to examine her position and her potential to use that tool when a scandal brought to question...Starting at €8.20
-
Revera Inc. Getting Alignment Workshop (C)
Gerard Seijts; Thomas WatsonCase IVEY-9B20C013-ELeadership and People ManagementSupplement for product 9B20C011.Starting at €5.74
-
A Situation Of Conflicting Interests: Proximity To Rail
Gerard Seijts; Thomas WatsonCase IVEY-9B18C005-ELeadership and People ManagementCalgary’s city manager sought to build stronger relationships with the community to attract development and retain investment in the city. He knew that implementing the Proximity Initiative guidelines, a collaborative effort between the Railway Association of Canada and the Federation of Canadian Municipalities, while intended to limit potential safety risks in the case of a derailment or volume release, would simultaneously limit urban developme...Starting at €8.20
-
Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20