Ivey Business School (Canada)
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Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Allison Johnson; Laurie DudoCase IVEY-9B11A002-EMarketingThe case explores the use and importance of corporate sponsorships — in this case, how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contribute...Starting at €8.20
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The Mentorship of John Cooper (A)
Lyn Purdy; Nick KuzykCase IVEY-9B12C007-ELeadership and People ManagementJohn Cooper had spent the last five years working for Standard Holdings, an early-stage business development and private equity arm of the Standard Group of Companies (Standard). The job was one he took immediately after graduating from business school, and he took the position of business analyst to capitalize on the chance to work with Alan Kirkpatrick, an accomplished and well-respected entrepreneur and founder of Standard. During his years at...Starting at €8.20
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Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Allison Johnson; Laurie DudoCase IVEY-9B11A003-EMarketing, Strategy3M Canada has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF) since 2005. In support of the CBCF, 3M Canada has produced and sold pink products (i.e. products that bear the pink ribbon, such as Post-it notes, flag pens, Nexcare bandages and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines this corporate sponsorship relationship, and specifically how 3M Canada’s brand manager ...Starting at €8.20
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The Mentorship of John Cooper (B)
Lyn Purdy; Nick KuzykCase IVEY-9B12C008-ELeadership and People ManagementThis case is a supplement to The Mentorship of John Cooper (A).Starting at €5.74
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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCase IVEY-9B08A011-EEntrepreneurship, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Starting at €8.20