Ivey Business School (Canada)
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Canopy Growth Corporation: Accounting Problems in the Cannabis Industry?
Mary Gillett; Morgan HartCase IVEY-9B21B007-EAccounting and ControlIn November 2019, John Fowler, founder and principle of consulting firm Blaise Ventures (Blaise) had been listening to a conference call where the management of Canopy Growth Corporation (Canopy) had reported its financial results for its second quarter ended September 30, 2019. Cannabis companies faced a wide array of complex financial reporting issues, and Fowler felt that being able to understand these issues and explain them to clients was cr...Starting at €8.20
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RONA Inc.: Was Being Bought Out the Best Option
Normand Turgeon; JoAnne LabrecqueCase IVEY-9B18A053-EMarketingRONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiatio...Starting at €8.20
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Blackberry 10
Mary Gillett; Morgan HartCase IVEY-9B15B008-EAccounting and ControlIn 2014, a well-reputed innovative technology company had introduced a new operating system and two new smartphone devices with the goal of turning around the company’s slumping hardware sales. Despite positive product reviews in the media, the models did not sell as well as expected. Consequently, the lower demand led to impairment of inventory and supply commitments at various times throughout the following fiscal year. At the end of the fiscal...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20