Ivey Business School (Canada)
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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCase IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Starting at €5.74
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCase IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Starting at €8.20
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Prairie Ventures Limited
James E. Hatch; Zhou ZhangCase IVEY-9B09N025-EEntrepreneurship, FinanceThe investment manager at Prairie Ventures Limited, a Saskatchewan based venture capital firm, is examining the merits of financing a management buyout of Crestline Coach, a manufacturer of ambulances and distributor of buses. Students must design a term sheet and create an appropriate financing package. Students are provided with an Excel model to assist in their analysis.Starting at €8.20
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CanniMed Therapeutics Inc.: The IPO Dilemma
Adam Fremeth; Zhou Zhang; Dean PopilCase IVEY-W26387-EFinance, StrategyIn November 2016, the chief executive officer of CanniMed Therapeutics Inc. was considering the company’s options for raising capital through an initial public offering. The decision was critical for the Saskatchewan-based medical cannabis company, whichStarting at €8.20
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Henderson bas: The Primus.ca Campaign
John S. Haywood-Farmer; Ari Shomair; Arina RosuCase IVEY-9B09D013-EService and Operations ManagementIn April, 2009, the director of media strategy at henderson bas, a Toronto-based online advertising agency, was evaluating the current campaign for Primus Telecommunications (Primus). It had been two months since the Primus home phone bundle banner advertisement campaign had been launched, and initial results were not as expected. While there were a lot of visitors attracted to the Primus website, those visitors were not converted into paying cus...Starting at €8.20