Default Category
- Case
Kraft Foods Canada: Targeting the Millennials
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A015-EPublished: Jun 6, 2016Reviewed: Jun 6, 2016Format: PDFPages: 12Language: English - Case
WestJet Airlines Ltd.: Investment Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09N023-EPublished: Sep 10, 2009Reviewed: May 15, 2013Format: PDFPages: 15Language: English - Case
Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A002-EPublished: Jun 21, 2011Format: PDFPages: 14Language: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: PDFPages: 16Language: Spanish - Case
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A067-EPublished: Dec 22, 2016Reviewed: Dec 22, 2016Format: PDFPages: 14Language: English - Case
Toys "R" Us Canada: Is Playtime Over
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18M167-EPublished: Nov 6, 2018Reviewed: Jun 17, 2019Format: PDFPages: 8Language: English - Case
Lululemon Athletica: Pitching an IPO
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11N012-EPublished: Aug 17, 2011Reviewed: Nov 7, 2011Format: PDFPages: 14Language: English - Case
Granite Apparel: Funding an Expansion (French Version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10NF028-EPublished: Jun 16, 2021Reviewed: Jun 16, 2011Format: PDFPages: 13Language: English - Case
Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A003-EPublished: Apr 8, 2011Format: PDFPages: 18Language: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: PDFPages: 14Language: English