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Tascot Ties: Going Neck-and-Neck with Tradition
Tripsas, Mary; Silverman, Brian S.Case HBS-808082-EEntrepreneurshipTo maximize effectiveness, color cases should be printed on color. An abstract is not available for this product.Starting at €8.20
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TOTO: The Bottom Line
Tripsas, Mary; Egawa, Masako; Fukuyoshi, JunCase HBS-809064-EKnowledge and CommunicationTOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consum...Starting at €8.20
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Monique Leroux: Leading Change at Desjardins
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCase HBS-313107-EMonique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete effectively in a demanding and changing financial services industry and survive the global financial crisis, Desjardins needed to integrate, consolidate, and determine how to preserve tra...Starting at €8.20
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Monique Leroux: Leading Change at Desjardins, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaTeaching Note HBS-313135-ETeaching Note for 313107.Starting at €0.00
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TOTO: The Bottom Line, Teaching Note
Tripsas, MaryTeaching Note HBS-810047-ETeaching Note for [809064].Starting at €0.00