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Bombardier Aerospace: The CSeries Dilemma
Louis Hébert; Ali TalebCase IVEY-9B11M072-EStrategyIn July 2004, Bombardier Aerospace announced its intention to develop a new family of aircraft called CSeries. In May 2007, three years after the initial announcement, the final decision on whether to proceed with the initiative was still pending. Moreover, during this period, the company released several confusing announcements that raised concerns among investors and industry analysts regarding the sustainability of the company’s long-term stra...Starting at €8.20
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Express Trucking: Executive Team Dynamics (Role Play) (C) - Observer Grid
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M016-EStrategyTwo executives at Express Trucking—the vice-president of legal affairs, and the vice-president of sales—were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking’s liability, whereas the vice-president of sales feared ...Starting at €5.74
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Express Trucking: Executive Team Dynamics (Role Play) (B) - Vice-President, Sales (Dominic)
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M015-EStrategyTwo executives at Express Trucking—the vice-president of legal affairs, and the vice-president of sales—were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking’s liability, whereas the vice-president of sales feared ...Starting at €5.74
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Thistle Links: An Equity Financing Exercise
Ian Dunn; Martin EidenbergCase IVEY-W26409-EAccounting and ControlOn October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurr...Starting at €8.20
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Express Trucking: Executive Team Dynamics (Role Play) (A) - Vice-President, Legal Affairs (Alex)
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M014-EStrategyTwo executives at Express Trucking—the vice-president of legal affairs, and the vice-president of sales—were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking’s liability, whereas the vice-president of sales feared ...Starting at €8.20
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Hairstrong: Working Out a Marketing Plan
Julie Gosse; Martin EidenbergCase IVEY-W34635-EEntrepreneurship, MarketingHairstrong Inc. (Hairstrong) sold hair scrunchies, and the business’s founder had experienced significant success since selling her first products in September 2019. Sales had reached CA$90,000, and media coverage came from outlets such as Good Morning America, Chatelaine, and Global News. However, the founder wanted to expand on the early success to double current total annual revenue and consider making Hairstrong her full-time occupation. This...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success
Julie Gosse; Martin EidenbergCase IVEY-W27965-EEntrepreneurship, MarketingIn March 2021, Siesta Splash sold colourful rings exclusively through Instagram. By the beginning of July 2021, the entrepreneurial venture had managed to exceed CA$20,000 in sales and had accumulated almost 2,000 Instagram followers. However, this success merely created more questions for the owner about how to continue to grow and scale her business. She wondered if expanding Siesta Splash’s product line, for instance by selling earrings, was a...Starting at €8.20
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Lakeshore Tea Company: Merchandising Operations - Teaching Note
Ian Dunn; Martin EidenbergTeaching Note IVEY-W26412-EAccounting and ControlTeaching note for product W26411.Starting at €0.00