Stanford Graduate School of Business (USA)
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McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan STeaching Note SGSB-GS79TN-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €0.00
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McDonald's India: Optimizing the French Fries Supply Chain
Lee H; Rammohan SCase SGSB-GS79-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €8.20
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Stella and Dot
Saloner, G; , Hornblower, JCase SGSB-E345-EEntrepreneurshipThis vignette tells the store of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin's desire to start and grow a company that would offer an employment solution for women (typically with children) without meaning a full-time office job. The case covers the idea inspiration and start-up stage, as well as a business update (as of March 2009).Starting at €8.20