Ivey Business School (Canada)
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Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16A033-EEntrepreneurship, Marketing, StrategyIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Starting at €8.20
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Costco: The Challenge Of Entering The Mainland China Market
Chongfeng Wang; Liyang Lu; Xinrong Liu; Fei Meng; Guanwen Huang; Xiaoyu ZhaoCase IVEY-W24957-EMarketing, StrategyCostco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined si...Starting at €8.20
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Costco: The Challenge Of Entering The Mainland China Market - Teaching Note
Fei Meng; Chongfeng Wang; Liyang Lu; Xinrong Liu; Guanwen Huang; Xiaoyu ZhaoTeaching Note IVEY-W24958-EMarketing, StrategyTeaching note for product W24957.Starting at €0.00
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Moonka Auto: Growth Strategies Of A Honda Dealership
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16M154-EEntrepreneurship, StrategyIn February 2016, the owner of Moonka Automobile was struggling with the strategic decision he needed to make to increase revenue and improve profitability. Moonka Automobile had been in business as a full-service, two-wheeler dealership for eight years in India, had a strong customer base, a good reputation, and a positive relationship with the manufacturer, Honda. But, competition was increasing and business growth was slowing. The owner identi...Starting at €8.20