HBSP (USA)
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Construir la empresa co-creativa
Ramaswamy, Venkat; Gouillart, FrancisArticle HBS-R1010JStrategyEn estos días más compañías están invitando a los clientes para ayudarles a diseñar productos. Ahora unos pocos se lo toma con más y otras partes interesadas, incluyendo su-empleados, proveedores, distribuidores, e incluso los reguladores en los esfuerzos de "co-creación", también. Al centrarse en la mejora de las experiencias de todos los involucrados, estas empresas están logrando ideas innovadoras, menores costos, nuevos ingresos, y los nuevos...Starting at €8.20
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Building the Co-Creative Enterprise
Ramaswamy, Venkat; Gouillart, FrancisArticle HBS-R1010J-EStrategyThese days more companies are inviting customers to help them design products. Now a few are taking things further and including their other stakeholders-employees, suppliers, distributors, and even regulators-in "co-creation" efforts, too. By focusing on improving the experiences of everyone involved, such firms are achieving breakthrough insights, lower costs, new revenues, and new business models. Consider how this worked at France's La Poste,...Starting at €8.20
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The National Hockey League, Teaching Note
Higgins, Robert F.; Masko, JohnTeaching Note HBS-819102-EStrategyTeaching note for 819036.Starting at €0.00
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NatuRi Corporation
Higgins, Robert F.; Fuller, Virginia A.Case HBS-807027-EFinanceNatuRi Corp. was a start up, founded in 2005, aiming to manufacture a cholesterol-lowering drug made from the byproducts of rice bran oil production. With operations split between Chennai, India and Boston, Massachusetts, NatuRi faced several challenges, including securing funding for the organization. NatuRi had captured the attention of at least four potential investors willing to offer an investment. Its managers were challenged to weigh their...Starting at €8.20
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCase HBS-819036-EStrategyIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Starting at €8.20