Ivey Business School (Canada)
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Sam’s Pizzeria: Managing Peak Demand
David Wood; Ali Abdel-RazekCase IVEY-9B20D002-EEntrepreneurship, Service and Operations ManagementIn October 2018, the owner of Sam’s Pizzeria (Sam’s) in Orillia, Ontario, needed to determine how he should staff his business to keep up with an increase in demand on Halloween. Halloween had often been a source of frustration, as Sam's struggled to keep up with demand on that day. Providing customers with good-quality pizza and fast delivery was critical to Sam’s success. Not wanting to repeat the mistakes of the past, the owner knew that he wo...Starting at €8.20
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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCase IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Starting at €5.74
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCase IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Starting at €8.20
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Parcel Guard: Keeping Up with Demand
David Wood; Ali Abdel-RazekCase IVEY-9B20D005-EEntrepreneurship, Service and Operations ManagementIn May 2019, the vice-president of operations at Danby Products Ltd. (Danby) was concerned that the production facility for the company’s latest product, Parcel Guard, would not be able to keep up with demand. Parcel Guard was one of the most anticipatedStarting at €8.20
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Henderson bas: The Primus.ca Campaign
John S. Haywood-Farmer; Ari Shomair; Arina RosuCase IVEY-9B09D013-EService and Operations ManagementIn April, 2009, the director of media strategy at henderson bas, a Toronto-based online advertising agency, was evaluating the current campaign for Primus Telecommunications (Primus). It had been two months since the Primus home phone bundle banner advertisement campaign had been launched, and initial results were not as expected. While there were a lot of visitors attracted to the Primus website, those visitors were not converted into paying cus...Starting at €8.20