Ivey Business School (Canada)
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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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Toys "R" Us Canada: Is Playtime Over
Steven Campbell; Kelly WhiteheadCase IVEY-9B18M167-EStrategyIn June 2018, Toys "R" Us, Inc. officially closed its doors in the United States and left the US retail landscape, marking the demise of the former "category killer." Although Toys "R" Us (Canada) Ltd. had survived eight months of bankruptcy protection, it found itself fighting two concurrent battles: clarifying the confusion regarding its lack of inclusion in the closure of the 735 US locations, and addressing the desperate need to rebrand in a ...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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Loblaw in Canada's Stagnant Grocery Market
Ruhama Quadir; Kelly WhiteheadCase IVEY-9B17M169-EStrategyIn September 2016, Loblaw Companies Limited (Loblaw), Canada’s largest grocery retailer, was facing disappointing financial results, with net income in the previous quarter down 14.6 per cent from 2015. The chairman of Loblaw, needed to evaluate how to move forward in an increasingly competitive industry. With Sobeys Inc. at a close second to Loblaw’s market share and with food inflation significantly affecting the prices of produce, the chairman...Starting at €8.20