Ivey Business School (Canada)
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A Student's Dilemma: Rent or Buy
Mehmet A. Begen; Caitlin Neal; Sabriya KarimCase IVEY-9B14E013-EInformation TechnologiesWhenever an investment is made, there are always costs and benefits. This case set in 2013 explores, based on quantitative and qualitative factors, a decision that a typical student at university might face. The decision to rent a house or purchase one in order to rent out the additional rooms is a difficult one. All of the pros and cons of each option need to be carefully considered. An Excel spreadsheet is available for students (see 7B14E013).Starting at €8.20
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Deloitte Recommends Client Selection to Regency Bank
Mehmet A. Begen; Stacey YueCase IVEY-9B11E005-ECorporate GovernanceA large financial institution has acquired a sizable portfolio of new clients of travel (corporate expense) cards. The bank must decide on the optimal mix of clients to retain in order to achieve the goals of maximizing profitability, entering a new product market successfully, and maintaining reputation. The optimal mix depends on a number of different factors, including annual account spending level, complexity of serving the account, the numbe...Starting at €8.20
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Mistral Energy: A Tale of Two Power Markets
Mehmet A. Begen; Andrew CornhillCase IVEY-9B14E011-ECorporate GovernanceMistral Energy is looking to build a $40 million power plant in close proximity to both the Alberta and Saskatchewan power markets. The Alberta market is deregulated and the price fluctuates hourly with supply and demand. The Saskatchewan market, on the other hand, is a regulated monopoly. Mistral Energy needs to understand into which market they should sell their power. Because the prices available in Saskatchewan are unknown, Mistral is particu...Starting at €8.20
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SalinaBear: Monetizing a YouTube Profile
Michael Parent; Anjali Bal; Karen RobsonCase IVEY-9B12A063-EEntrepreneurship, MarketingA recent business school graduate has enjoyed moderate success with her YouTube channel, which is devoted to videos detailing how to artistically transform T-shirts into unique fashion items. The entrepreneur has successfully monetized the site by allowing YouTube to place ads on it, through the YouTube Partner Program. The case outlines the entrepreneur’s efforts, describes her participation in YouTube’s Partnership Program and asks students to ...Starting at €8.20
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Hyrule Cinemas: Pricing Movies and Popcorn
Mehmet A. Begen; Robert CianfaraniCase IVEY-9B14E012-ECorporate Governance, EntrepreneurshipHyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable. A student spreadsheet is available (see 7B14E0...Starting at €8.20
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Food Truck Forecaster
Mehmet A. Begen; Jen Littleton; Samantha Wong; Rob YellinCase IVEY-9B16E033-EDecision AnalysisIn 2014, the owner of a food truck based in Hamilton, Ontario, was looking over the first year of her operations. In addition to working in Hamilton, she had tried to maximize her revenues by driving to several other cities and charging various prices for each burger, depending partly on the fresh ingredients available in each city. Besides location, the owner had collected data on a few other factors—the weather, the day of the week, the city’s ...Starting at €8.20
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Lululemon Athletica's Product, Employee and Public Relations Issues
Stefanie Beninger; Simon Pek; Karen Robson; Adam J. MillsCase IVEY-9B14A039-EMarketingLululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013....Starting at €8.20