Default Category
-
Camp Wahanowin (Spanish version)
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12AS03MarketingEl propietario y director de un campamento residencial de verano para niños reconoce la necesidad de hacer algunos cambios para la próxima temporada. Su objetivo principal es aumentar el número de campistas. Específicamente, se necesitan iniciativas de venta para reforzar las sesiones de agosto, un mes cuando el campamento experimenta disminución de matrícula. Tiene algunas decisiones claves, incluyendo en qué grupo enfocar, cómo promover las ses...Starting at €8.20
-
Microsoft Corporation: Is Stack Ranking the Answer
David Loree; Ken MarkCase IVEY-9B14C031-ELeadership and People ManagementA vice-president of human resources at a technology software provider was reviewing the employee appraisal submissions for her firm. After years of rapid growth, the firm was underperforming relative to its peers and it seemed that part of the problem was its relaxed performance appraisal system. As much had been written about Microsoft Corporation’s stack ranking system, the human resources executive wondered how much she could learn about appra...Starting at €8.20
-
Mobiroo Inc.
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12M083-EEntrepreneurship, StrategyThe founder and chief executive officer of Mobiroo Inc. must make several decisions regarding the future of his mobile application (app) gift card company. Mobiroo had created the first app gift card for Android and Blackberry users ? similar to the iTunes gift card for iPhone users. Over the past two years, the company had experienced phenomenal growth in the business-to-business space, selling a white-labelled app storefront to mobile carriers ...Starting at €8.20
-
Camp Wahanowin
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12A003-EMarketingThe owner and director of a residential summer camp for children recognizes the need to make some changes to achieve his primary objective of increasing the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions, and what to charge for any new product...Starting at €8.20
-
London Health Sciences Centre: Talent Development (A)
David Loree; Ken MarkCase IVEY-9B16C049-ELeadership and People ManagementIn 2011, a health care director at London Health Sciences Centre (LHSC) asked one of her managers to review two candidates for promotion to a front-line coordinator position. The manager was tasked with the job of choosing between two promising candidates who were quite different from each other. He had to carefully review the qualifications of the two candidates and determine which one would be better suited to the role. Use with supplement 9B16...Starting at €8.20
-
London Health Sciences Centre: Talent Development (B)
David Loree; Ken MarkCase IVEY-9B16C050-ELeadership and People ManagementSupplement for 9B16C049.Starting at €5.74