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Predicting Consumer Tastes with Big Data at Gap
Collection: HBSP (USA)Ref.: HBS-517115-EPublished: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 27Language: English - Case
Mission Impossible: Measuring Social Media Return on Investment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A015-EPublished: May 17, 2012Reviewed: May 18, 2012Format: PDFPages: 10Language: English - Teaching Note
Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518053-EPublished: Nov 21, 2017Format: PDFPages: 35Language: English - Case
Fitbit: The Business about Wrist
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A012-EPublished: May 9, 2016Reviewed: Apr 11, 2017Format: PDFPages: 15Language: English - Case
All or Nothing Brewhouse: Managing Beer Brands
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A015-EPublished: Apr 12, 2019Reviewed: Apr 12, 2019Format: PDFPages: 14Language: English - Case
Mixtape Social: Building Brands for Athletes and Companies
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A012-EPublished: Mar 22, 2019Reviewed: Mar 22, 2019Format: PDFPages: 10Language: English - Case
Predicting Consumer Tastes with Big Data at Gap (Spanish version)
Collection: HBSP (USA)Ref.: HBS-518S30Published: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 29Language: Spanish - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English - Case
DOUGH T.O: A Sweet Expansion Opportunity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A082-EPublished: Oct 30, 2020Reviewed: Oct 30, 2020Format: PDFPages: 12Language: English - Case
Pokémon Go: Virtual Invading Reality
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A032-EPublished: Jun 8, 2017Reviewed: Jun 8, 2017Format: PDFPages: 8Language: English