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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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Tomasso Corporation: Including Spirituality in the Organizational Culture (B)
Corrales A.; Melé, DomènecCase BE-155-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case follows on from case A, and begins with Rob McKenzie's decision to fire the 11 recalcitrant staff, and shows how he does this in accord with the spiritual and humanistic values outlined in "Our Project". It then goes on to show how he gradually introduced the company's guiding values to all aspects of its daily management.Starting at €5.74
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Tomasso Corporation: Incorporando espiritualidad en la cultura empresarial (A)
Corrales A.; Melé, DomènecCase BE-154Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl director ejecutivo y propietario único de la compañía considera la empresa como apoyada en dos columnas, una edificada con aspectos económicos y otra con aspectos humanos. Ambas columnas están en continua tensión pero se equilibran, a modo de piedra angular, por fuerzas interiores que hay que buscar en la trascendencia. Esta piedra angular tiene que dar lugar a decisiones armónicas, justas y humanas, sin olvidar la necesidad primaria de obten...Starting at €8.20
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Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid
Krehbiel, KCase SGSB-ETH01-EBusiness Ethics and Corporate Social ResponsibilityFollowing decades of civil strife among warring clans, and exacerbated by the worst drought in decades (2010-2012), millions of starving dislocated Somalis resided in crowded camps throughout the country. Humanitarian aid organizations made good-faith efforts to distribute food and medical treatment and supplies to those who suffered most. Almost always, however, these nongovernment organizations (NGOs) were thwarted by so-called gatekeepers, w...Starting at €8.20
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The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)
Snowberg, Erik; Fetter, Trevor; Schulman, Amy W.Case HBS-720423-EBusiness Ethics and Corporate Social ResponsibilityThis case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson's (J&J) subsidiary Janssen has to decide whether or not to launch a new opioid painkiller-the first such launch in 25 years-amidst growing concerns about opioid abuse in the U.S. The (A) case starts with the history of human interactio...Starting at €5.74
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCase HBS-320104-EBusiness Ethics and Corporate Social Responsibilitythe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Starting at €8.20
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Tomasso Corporation: Including Spirituality in the Organizational Culture (A)
Corrales A.; Melé, DomènecCase BE-154-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case traces the history of Tomasso Corp: Starting as a small, family-run business in Montreal, it was always run in a "family way", with close and easy relations between the workforce and the owners. On expanding, in the 1980s, ownership was transferred to another corporation, and the increased workforce, combined with more rational management techniques, soon led to a breakdown in relations between management and the workforce. With the dep...Starting at €8.20
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Somalia's Volatile Politics and the Ethics of Engagement
Krehbiel, KCase SGSB-ETH02-EBusiness Ethics and Corporate Social ResponsibilityThe case expands its companion case, “Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid” (ETH-1), from the level of individual-within-organization to the level of organization-within-political system. The dire need for humanitarian assistance to Somalia’s hundreds of thoUnited Statesnds of internally displaced persons (IDPs) was confounded by the presence of a government that seemed hopelessly weak. Weak governmental institutions creat...Starting at €8.20
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The Novartis Malaria Initiative
Chu, Michael; Dessain, Vincent; Billaud, EmilieCase HBS-314103-EBusiness Ethics and Corporate Social ResponsibilityThe Novartis Malaria Initiative was designed, as a result of a precedent-setting agreement with the World Health Organization in 2001, to provide a breakthrough treatment for malaria-"at no profit"-for public health systems. What had begun as an exemplary act of corporate responsibility had succeeded beyond any expectations. In 2012, for the second year in a row, Novartis had manufactured and distributed over 100 million units of the anti-malaria...Starting at €8.20
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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightMagazine REV-36Accounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Starting at €22.00