Ivey Business School (Canada)
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For the Love of Good Food: The pLateTrace Project (A)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E006-EEntrepreneurship, Information Technologies, Marketing, StrategyVineland Research and Innovation Center, a not-for-profit organization looking to work with the Ontario local food industry, has requested two researchers to analyze the local food business landscape and propose a technology-driven solution that connects farmers in the Niagara region with buyers in Toronto. The case illustrates the challenges faced by each stakeholder in the local food supply chain, and allows students to analyze the farming and ...Starting at €8.20
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For the Love of Good Food: The pLateTrace Project (B)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E007-EEntrepreneurship, Information Technologies, Marketing, StrategyThis (B) case to For the Love of Good Food: The pLateTrace Project (A), product #9B09E006, allows students to synthesize their findings and assessments from the (A) case to recommend a viable, financially sustainable technology-based solution that generates long-term benefits for the multiple parties who would be involved. Given the current focus on local food and environmental responsibility, pLateTrace is a very relevant case that raises awaren...Starting at €5.74
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Jump Gymnastics Inc.: Jumping Into The Future
W. Glenn Rowe; Selena Shannon Pritchard; Megan WamboltCase IVEY-9B19M078-EEntrepreneurship, StrategyIn February 2018, the owner of Jump Gymnastics Inc. was preparing for her company’s upcoming strategic planning cycle. The privately owned children's recreational sport business located in Vancouver, British Columbia, delivered gymnastics programs designed to prepare children for lifelong sport participation and healthy living. In 10 years, the owner had successfully grown the company based on her passion for helping children reach their full phy...Starting at €8.20